Text-only outreach:

• Feels automated and spammy
• No personality or human connection
• Gets lost in crowded inboxes
• Average response rates: 12-18%

Voice & Video outreach:

• Humans are wired to recognize faces and voices
• Showcases personality and builds trust
• Feels personal even when it's not
• Response rates double to 25-40%

When prospects receive voice notes or videos, they think:

• "This person took time to record something just for me"
• "They seem genuine and trustworthy"
• "This isn't another spam message"

Same message for everyone, but the human touch makes it feel personalized.

Why Most People Don't Use It?

Despite voice and video being "such an impactful feature," most users stick to text because: