The Mistakes Everyone Makes:

Mistake #1: Basic Search Syndrome

• Only use job title + location filters
• Miss 80% of Sales Navigator's power
• Get same results as free LinkedIn

Mistake #2: Spray and Pray Messaging

• Send generic "let's connect" messages
• No context or relevance
• 2-5% response rates (industry average)

Generic Sequence Example #1:

**Message 1:** Hi {{First Name}}, I'd love to connect with you on LinkedIn!

**Message 2:** Hi {{First Name}}, I noticed we haven't connected yet. Would love to add you to my network!

**Message 3:** Hi {{First Name}}, just following up on my connection request. Hope to connect soon!

Generic Sequence Example #2:

**Message 1:** Hello {{First Name}}, I came across your profile and would like to connect.

**Message 2:** Hi {{First Name}}, I see you work at {Company}. I'd love to expand my network with professionals like you.

**Message 3:** {{First Name}}, still hoping to connect! I think we could have some great discussions about {Industry}.

Mistake #3: Low Volume Delusion