Alicia's Winning Formula:

("multifamily" OR "real estate") AND ("author" OR "speaker")
AND NOT ("bestselling author" OR "publisher")

The Psychology Behind This Search:

What she targets:

• Multifamily investors - her core niche with money to spend
• Authors - people wanting to build authority
• Speakers - people already building their personal brand

What she excludes:

• Bestselling authors - already achieved their goal
• Publishers - not her target market

Her insight: "I went after people who do want to get there but they're not there yet, they're not bestselling already."

Why This Search Strategy Works:

Targets aspirational prospects: