Why it works: Research shows most decision-makers initiate new projects within their first 90 days in a new role.
How to use: Filter for your target job title (e.g., VPs of Sales) and add "Changed jobs in last 90 days."
Message Template:
Hey {{Name}},
Congrats on the new role at {{Company}}!
Just curious—are you planning to use LinkedIn for lead generation, or are you sticking with cold calling and emailing?
Result: This simple question gets conversations started, which lead to sales calls and conversions.
Why it works: Only 2% to 5% of people actively post on LinkedIn. These users are actually active and more likely to see and respond to messages.
How to use: Add "Posted on LinkedIn in last 30 days" to ensure you're not wasting time on dormant profiles.
Message Template:
Hey {{Name}},
I saw your recent post—really insightful!
Just curious, are you using LinkedIn to drive leads, or exploring other channels?
Why it works: Leverages your network to warm up outreach by establishing common ground.
How to use: Search for "Connections of [Influential friend's name]" and add additional filters for job roles.