• Never apologize for the message.

Confidence = authority. Saying "sorry for the voice/video note" = low-status.

• One idea per note.

Multiple topics = cognitive load = ignored. Single question/insight = clarity = response.

• End with a question OR a statement — never both.

"Curious your thoughts?" (question). OR "Anyway, thought you'd find that interesting." (statement). Mixing = confusion.

• No background music/editing.

Raw = real. Produced = salesy.

• Record in landscape (video).

Portrait = amateur. Landscape = professional (even if casual content).