Rule #1: Maximum 10-15 Words Per Message

"Your message is literally like 10 to 15 words max"

Why this works:

• Business owners don't have patience for long messages
• Shorter messages feel more human, less automated
• Forces you to be direct and clear
• Higher chance of being read completely

Rule #2: Never Ask Yes/No Questions

"Never ask yes or no, always open-ended. If you ask yes or no, you're going to get a no."

Examples of what NOT to say:

• "Are you interested in more leads?"
• "Would you like to learn more?"
• "Can I send you some information?"

What to say instead:

• "Quick question about {{specific challenge}}?"